Owner and buyer Megan Orrell opened Boem in 2008. From day one the goal was to offer attainable fashion and give women a comfortable, inclusive place to shop. We want our customers to feel like our friends and our store to feel like you are stepping into our home. Eleven years later, we still stick to those values. Boem’s flagship brick and mortar store is located in the heart of Charlotte’s SouthPark neighborhood. Our e-commerce website was launched in 2015, and we are excited to open a second location South End’s Atherton Mill! We are proud to offer you our favorite brands including: Spell & the Gypsy Collective, Blue Life, Free People, Misa, Z Supply, Wooden Ships, Rails, Current Air, Vintage Havana, Daydreamer, MINKPINK, THML, Olivaceous, Chaser + MANY more!