Kick off the holiday shopping season in South End on Small Business Saturday followed by the Tree Lighting at Atherton Mill at sundown.

Explore local shops, restaurants and breweries and find holiday gifts at the best holiday shopping market in the region. South End Small Business Saturday is presented by Novel Atherton.

150 local shops, 70 places to eat and drink, and free trolley rides throughout the district. Maps and free shopping totes will be up for grabs throughout the neighborhood.

For details, visit